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Trade Show Attractions – Boost Sales Numbers with Magic

When it comes to trade show attractions, it’s all about gaining the attention of visitors and getting your message across to your target audience. The venue, size, and location are important but how you promote and market your product or service is often the most crucial element to your company’s success at a trade show. So how can you boost sales numbers? There are a lot of answers to that question, but magic may be one you haven’t considered.

Trade shows are one of the most effective ways to generate interest about a new product launch, an improved product, or prototype. It’s an ideal venue for consumers to learn about new, unique, and interesting developments in their field of interest. In any trade show environment, you will likely find yourself competing with similar businesses. 

So how do you attract attention away from them and back to your exhibit? After all, your goal is to boost sales. Think outside the box. What if you had someone actively working with your team to attract potential customers and form a connection with them?

Trade show attractions get noticed

The ultimate goal of the trade show is to get your product or service noticed, right? Do that by pulling attention toward your booth with unique attractions that generate curiosity and even a laugh or two. This way, you are not only attracting guests, but you are forming a connection with them.  How do you do that?

One effective option is live entertainment.  A live entertainer can add intrigue and persona to your booth. The range of entertainment options that attract attention to your booth and generate interest in your product or service at a trade show are wide and varied. From musicians to jugglers to body artists, there are a lot to choose from.  I say, you should consider magic!

Think about it. You have a magician standing next to your booth performing card tricks, sleight-of-hand, and small miracles while breaking the ice with potential customers. So how does this generate interest in your product or service and boost sales? Here are just a few things that a magician can do to help boost product sales:

  • A magician will combine his magic with your marketing message to introduce customers to your product or service in a fun, interactive way.
  • Magic generates curiosity, interest, and intrigue. The moment that buzzword, “magician” starts floating through the crowd, you’ve already started to create greater awareness of your booth on the floor. Keep them there with live demonstrations or brief magic acts that impress curious visitors.
  • A magician will help your team connect with potential customers.  Magic can serve as a way to bridge the gap between your sales team and trade show attendees.  It is a way to break the ice and build a bit of trust before pitching your incredible product or service.  

Liven up your next trade show appearance by taking advantage of strategies and attractions (like magic!) that will attract people toward your exhibit. Connect with your audience. Surpass their expectations. Make that valuable connection with them that makes them want to work with you.

A skilled magician has the potential to generate curiosity and compel the audience to “look over here.”. When properly planned, a magic act can be a very effective way to promote your product or service. From breaking the ice… to informing customers about your product… to making your booth the standout of the convention. Get people talking.

A magic act puts a memorable twist on what can otherwise be a humdrum event. Since your goal is to boost sales, take advantage of trade show attractions that will pull people toward your exhibit.

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Amory Hermetz

Amory Hermetz is a professional magician based in Nashville, TN. He performs regularly at the acclaimed magic restaurant and venue House of Cards in Nashville. Amory travels nationwide, performing at corporate events across the country.

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